What is cost per click?

Quite simply cost per click is one of the most transparent and economical forms of advertising ever devised.

It is created to ensure that when a potential customer is looking for your specific products or services they can find your website and company.

You only pay when an interested party actually visits your website.

As an example: A potential customer is looking for tickets to the grand national and searches on Google using the search term: grand national tickets.

Google returns it's results which include advertising as marked below in pink:

A focused advert simply says:

If the person searching for tickets clicks on their advert the advertiser pays a small fee. It's as simple as that !

3 stage self qualification:

Whenever this system is used the potential customer has qualified themselves in three ways:
1. They are acitivly looking for your product or service.
2. They have searched on the internet for this particular product or service.
3. They have seen and read your focused advert and decided that you are suppying what they are looking for.

The Bidding Process

Adverts on Google, MSN, Yahoo etc are all based on bidding. While the system can sound and at times be quite complex the basis is quite straight forward. With each key term you choose you can set a click price, the higher the click price you bid the higher your advert is placed, so to be at the top of google's adverts you have to bid the highest price.

However, this is where Babel Click really becomes useful, because some key terms are more popular that others it is important to control the individual terms. Using the example above the term 'grand national tickets' may be a competitive term and therefor a more expensive click but the term 'aintree hospitality' may cost 50% less to achieve the same position. Babel Click create, build and run your campaigns, everything from the initial key words, adverts, bidding and campaign management.